This means that the website must be designed to meet the needs of a
target audience. Customer-centric website designer needs to understand not only
what the customer values, but also the value the customer represents to their
bottom line. They align their operating models behind a carefully defined and
quantified customer segmentation strategy and tailor business streams–product development,
demand generation, production and scheduling, supply chain, customer care,
etc.–to delivering the greatest value to the best customers.
The challenge is how to manage a customer centric website design complexity that comes with trying to implement a truly customer centric strategy. Many designers are not keeping pace with changing consumer dynamics and are far behind in meeting customer expectations. To succeed in this fast changing environment and achieve sustainable top-line growth, designers need to focus on redefining customer relationships, transforming business models to embrace data and digital and introducing an innovative culture in support of strategic decision making. In addition the designers need to know the do and don’ts of their target segment.
2. Define the term ‘presence’. Write an additional
paragraph that describes why firms that do business on the Web should be more
concerned about presence than firms that operate in the physical world.
Web Presence is defined as
being "the appearance of a person or organization on the World Wide
Web." And "the amount of web presence can be measured in the amount
of sites an organization or individual has, which can include their own
website, social network profiles, and their site's search engine ranking,
traffic, popularity, and backlinks. “Presence means the existence and way of
expressing oneself.
I believe the firm that does business on web
should be more concerned about presence because it is the only source of their presence
in front of the whole world. Other firms operating in physical world can
express their presence in many tangible ways for example through their
employees, from their neat and clean offices etc. Web based firms should focus
on the feedback strategy as this is the only important factor that can keep
both the firm and the customers on one window.
3. Usable Doesn't Have To Mean Ugly ‘for a web design
to be truly beautiful, it has to be functional, have purpose and contribute in
some way to the website’s intuitiveness, usefulness and branding. All of these
things contribute to the overall effect of a design’. This is a quote from one
of the articles on web design linked on Web pages that suck. Find a web page
that ‘does not suck’ and discuss the features that make it work
http://www.olx.com.au/
OLX is a web portal which is a sort of a single point for global
village. It deals in selling, buying, trading, discussing, organizing and
meeting people near and all over the world. Not only are their products are
cheap but they also provide great range of options which suits your mood. This is a great way to attract the customer and demonstrates
that they are looking out for their customers who may be struggling for money.
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