1) Looking at the site usage,
what does the terms visits, page views and pages/visit mean? What does the bounce
rate mean and does it vary much from day to day?
Visits:
Whenever someone opens the page of website it is
called visit. A visitor can have multiple visits means he can open the website
many times, each times visitor starts its session is counted as one visit.
Page
views:
According to eBusiness glossary page views
are the pages which will be logged each time that the tracking code will
be executed.
Pages/visit:
It is the average page view of all visitors.
Bounce
Rate:
According to eBusiness glossary, The Bounce Rate
stands as the percentage of visitors who will first enter the web site and then
leave it (bounce) rather than viewing other pages within the same site. It can
be calculated as,
Total number of
visits viewing only one page
Total number of visits
2) Now look at the
traffic sources report. What are the three sources of traffic and where has
most of the traffic come from?
Below are the three sources of traffic,
1. Search
Engines
2. Direct
Traffic
3. Referring
Traffic
ü
The search engines such as Google enable people
to search for something. People enter the keywords in search engine and search
engine provides links to the websites relating to the keywords. A simple click
enables people to go to the web site they were looking for.
ü
The direct traffic is from people typing the address
of the web directly into the address bar.
ü
The referring traffic is the traffic which comes
as a result of referring the website by other sites or some reference
Most of the traffic of the website has come from
the direct traffic as we can analyze from below figures,
|
1
|
Direct traffic
|
44 %
|
|
2
|
Referring traffic
|
24 %
|
|
3
|
Search Engines
|
33 %
|
3) What was the most
popular web browser used to access the site?
Internet Explorer was the most popular web browser
to access the site.
4) How many countries did
visitors to Folio spaces come from and what were the top four countries?
Visitors came from about 86 countries and top four
countries were Australia, USA , UK and Canada.
5) Having clicked every
possible link on my analytics, make a few comments on (a) What you can track,
(b) What you can track over time and (c) What you can’t track.
a)
By
clicking on web analytics i could track,
Ø
Visitors,
Ø
Map overlay,
Ø
Visitors overview,
Ø
Technical profile,
Ø
Visitor profiles,
Ø
Browser profile,
Ø
Traffic sources overview,
Ø
Content overview,
Ø
Search engines,
Ø
Referring engines,
Ø
Direct engines,
Ø
Visits,
Ø
Unique visitors,
Ø
Time on site,
Ø
Bounce rate,
Ø
New visits,
Ø
Detail of visitor’s country
b)
I can track all above over the time
c)
I was unable to track information about did
visitors make purchases or just visited the website or how many visitors made
purchases.
6) What do the following
terms mean? These are just a few, you may like to add some more yourself.
High bounce
rate
Bounce
rate is the measurement in percentage of how many Web site visitors
view only one page within website. High bounce rate means higher percentage of
single page viewers.
Key words:
Key words are the specific words that are used by
the people to search for the relevant required information.
Average
Page Depth:
It is the
average number of pages on a site that visitors view during a single session
Click
through rate:
The
percentage of individuals viewing a web page who click on a specific
advertisement that appears on the page. Click-through rate measures how
successful an ad has been in capturing users' interest.
Click
In
his book, Schneider has defined click as below,
A
click is an action taken when the visitor clicks a banner ad to open an
advertiser’s page.
Cookie
A cookie is a small text file placed on Web client computers, to
identify returning visitors (Schneider, 2007). Its small stream of data is
passed between a web site and a user’s browser. When a user comes to the web
site, the first thing a web site will do is to communicate with that browser,
and ask it to return a cookie, this stream of data that was set by the server.
Impression
An
impression is each time a banner ad loads.
Hyperlink
A hyperlink “points to another location in the same or another
HTML document” (Schneider, 2007, p. 58). This link there for navigates a user
to another section of the page or to a new page or site altogether.
Navigation
Navigation
refers to how you find your way from one page to another on a Web site.
Page
view
A
page view is each page loaded by a visitor
Session
The period
of time that a Web client is connected to the Web site is called a session.
Unique
Visitors (or Absolute Unique Visitors)
A unique visitor is a statistic describing a unit
of traffic to a Web site, counting each visitor only once in the time frame of
the report.
URL:
Schneider has defined URL in following words,
URL (Uniform Resource Locator)
is “the combination of the protocol name and the domain name” . This is used to
uniquely identify and navigate to a web page.
Visitor
The person who visits the
website is called visitor.
Visitor Session
The time period each visitor spends using website
is called that visitor’s session
Comparison
shopping
Comparison shopping is when purchaser makes comparison of
quality, price and features of the commodities before purchasing them.
Cost per
click
Cost-per-click is the average cost you paid for each click
on your search ad(s).
CPM
This stands for cost-per-thousand impressions. A CPM pricing
model means advertisers pay for impressions received.
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