1) What does this meant by the following statements?
Trust is not associative (non-symmetric)
Symmetric means having
similarity in size, shape, and relative position of corresponding parts (dictionary
meaning), but trust is non-symmetric which means that both the parties may not
have same level of trust on each other. For example if buyer has confidence in
some seller that he will give the right things to the buyer then this does not
mean that seller must be confident in trusting the buyer in same extent that
buyer can be fair in paying price or any other dealing matter.
Trust is not transitive
Dictionary meaning of transition are ‘’the act of passing from one state or place to the next’’. Trust is not transitive means it cannot flow from one person to the next, for example if we trust some trainer doesn’t mean that we will trust in same degree on the persons to whom he has trained.
Trust is always between exactly 2 parties
These days it is common that more than two parties are involved in business transactions who support the process of business transactions. Trust will be between exactly two parties not in all the parties, it means that if we trust in the transaction being carried out doesn’t mean we trust all the parties related to transactions, level of trust with all the parties to transaction will be of different level. With each of the parties there will be different trust level and we may say that with each party trust will be exactly between two parties.it can be further explained by the example that in a transaction of buying a heater there are parties buyer, seller , bank, distributor. Buyer enters in transaction with seller to purchase the heater there is trust between buyer and seller(trust between two parties), buyer pays cash to bank there is trust between buyer and bank (between two parties), may be buyer do not have trust on distributor so trust is always between two parties differently.
Trust will involve either direct trust or recommender trust
Direct trust will be
established by the self-experience of relationship with other party, and
recommended trust will be on the bases of trust experience and recommendation
of some other person. We will enter in transaction with person we trust and
this trust will either be from our on direct experience with that party or it
will be because some other person recommended that the party is trust worthy.
2a) Have a look at the following websites. What are
some of the elements that have been incorporated to increase your trust in the
sites? If there are also some aspects which decrease your level of trust
describe them as well.
Main feature of eBay which makes it highly
trustworthy is its work association with PayPal which is secured payment
system. The site of eBay is easy to navigate, its architecture is professional,
I can search easily the product of my requirement, these things add to the
trust level. There is also feedback corner and policies of the site are also
defined on this site these are also trust building factors.
ANZ provides range of banking and financial
products and services around 8 million customers worldwide. They have very
attractive and expert professional website which gives strong overview of the
business. Security and privacy statement gives image of how secure information
is kept. There is login facility for users which is also a tool to build up
trust and privacy level of customers.
It is a commercial site offering a wide
variety of goods. There is login facility for the customers and a detailed
privacy and security policy which details how information is kept safe by
encryption or many other tools. Wish lists help and different categories
choosing links add to the ease of use of the website. Although it is not that
colorful but it’s a good trustworthy website.
PayPal is a very well-known website for
transfer of money securely. It provides business and consumers with an email
address to securely conveniently and cost effectively send and receive payments
online. There is security center tab on the website which tells comprehensively
how securely buying and selling can be done through PayPal. Online safety
essentials are also detailed .Login facility and comprehensive privacy
disclaimers and repute of the business adds to trustworthiness of the website.
2b) Find a web site yourself that you think looks untrustworthy.
The below site I visited and felt like it is
untrustworthy as it tells it is shopping website but when we open it, it gives
links of other websites which feels misleading.
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